To solve the problem of “what kind of business to selling engine mount rubber parts”, first of all, let’s take a look at what the engine mount rubber pads are.
The scientific name of the engine mount rubber pad is “engine mount system bracket assembly”, which is a large piece of iron / aluminum bumps with a damping rubber in the middle. The engine is placed on this rubber, also commonly known as machine foot rubber. The product mainly serves two functions:
- Fix: Fix the engine on the frame.
- Vibration reduction: filter out the vibration generated when the engine is working to prevent the vibration from being transmitted into the vehicle.
The rubber pad of the engine bracket works under high temperature and high pressure for a long time, and the rubber will age or even break, so it is a wearing part and must be replaced if necessary. Although it is a wearing part, it is also a long-lasting design, which can generally be used for at least 60,000 to 80,000 kilometers.
Summarize the product attributes:
- The engine bracket rubber pad is matched with the engine and the frame.
(Translation: special car, non-universal product) - The engine mount rubber pad is a rubber product.
(Translation: rubber will be broken, it will be replaced in a certain time)
So the business of selling engine mount rubber pads has two basic characteristics:
- There are many kinds of products, as many models as there are as many sets of products as there are new products that continue to use engines.
- The product life cycle curve lags behind the launch time of new cars by 3-5 years.
Our KONTTO Rubber Factory has been operating since the beginning of 2002, and it has been 16 years so far. The main products are auto parts rubber pads for engine brackets, bushings, top rubbers, and automotive fuel pipes for Japanese and Korean cars.
